Chrome's latest announcement has shaken the digital advertising industry and will transform the way platforms and publishers identify users for targeting, capping and attribution purposes. In order to prepare for this near future, it is critical to understand how identity works today and how upcoming changes are going to impact the industry.Request access
ID5 commissioned a report by RedBud to understand the impact that cookie matching pixels and other third party redirects have on publisher websites, with regards to privacy compliance, data security, and website performance.
RedBud extracted and analysed data from 20,000 scans of top news and magazine website in the UK, Germany and France. The eye-opening results of the research have been collected in an infographic.View it now
What are the steps that publishers should take to maximise their revenue from programmatic advertising now the General Data Protection Regulation (GDPR) is in place? Download the white paper to learn why and how publishers should take control of the cookie matching process to ensure that their audiences are protected and available at scale for buyers.Download now