Chrome's latest announcement has shaken the digital advertising industry and will transform the way platforms and publishers identify users for targeting, capping and attribution purposes. In order to prepare for this near future, it is critical to understand how identity works today and how upcoming changes are going to impact the industry.
ID5 commissioned a report by RedBud to understand the impact that cookie matching pixels and other third party redirects have on publisher websites, with regards to privacy compliance, data security, and website performance.
RedBud extracted and analysed data from 20,000 scans of top news and magazine website in the UK, Germany and France. The eye-opening results of the research have been collected in an infographic.
The State of Digital identity infographic is a collection of the most interesting findings of the report of the same name. Access it to find out more about user identification and its challenges, and how the ad tech industry is addressing them.
Cookie matching has a negative impact on publisher websites and their monetisation efforts. Watch the video to learn more about the challenges that publishers are faced with and about the solution that ID5 offers.
The Cookie Syncing infographic is based on research conducted by ID5 to understand the impact of user synchronisation on ad-supported websites in Europe. Access the resource to learn about the key issues that cookie matching causes on publisher websites.
What are the steps that publishers should take to maximise their revenue from programmatic advertising now the General Data Protection Regulation (GDPR) is in place? Download the white paper to learn why and how publishers should take control of the cookie matching process to ensure that their audiences are protected and available at scale for buyers.